It’s never been hard and the reality is you don’t actually need a lot of portfolio showcases on the website. You need the portfolio while you’re meeting with a prospective client. Well, you can showcase some cases on your website but I don’t think all of your prospective will pay attention if you tell them to go to my website and check my portfolio. If they aren’t convinced by your words portfolio not gonna help.
Am I ignoring my portfolio? No, Im trying to explain, that you really need a transparent strategy for your existing clients + a detailed reporting system.
So whenever you meet a new prospective, you can just pick any of your existing client’s reports and show them as a portfolio. So you don’t need to spend extra time on it.
What I do? I show my existing client’s keywords tracking with comparison + how many months we worked with that client, and what we exactly did to achieve this result. As simple as it is. Yeah, in my website I added some client reviews but there are no case studies.
But every time I meet new prospective clients, I just show some of my current client’s work reports (what we did), and the results.
You need to be very specific, and transparent and show something that easy+quick to understand. That always works
I’m telling this from my own experience, and you have no idea I never spent a single penny on ads and I get all my clients through networking.
