The Fiverr guys are always complaining about their sales and always searching for new methods of marketing and promoting Fiverr gigs.
Why Fiverr guys struggle to get sales: When I started working on Fiverr, I saw the platform has high competition. Millions of sellers trying to sell their gigs. In that highly populated marketplace, it’s very tough to get noticed as a newbie.
Another problem is their algorithm. If you got some bad reviews, or maybe are inactive for a while, you will lose your ranking, and that dramatically decreases your sales.
So, you have to always be up to date and at the same time maintain positive reviews.
Then, how to overcome this?
The truth is, only your main skill is not enough to get enough sales. Even you shouldn’t depend on a platform like Fiverr that could disable your profile within a second.
To get more sales, you have to bring the clients from outside too.
Now if you ask me how can I get more clients outside of the marketplace?
Learn 3 soft skills to solve this problem
Networking, Sales, and communication. You can also read my ebooks there I already explained how to get more clients and improve your sales without any marketplace though. Check out Freelancing 3.0 here and The Confident Seller on Amazon. Both of the ebooks are great. You can also follow me on Quora there Im always sharing knowledge and answering questions about freelancing and digital marketing.
First Learn networking: Networking is essential for freelancers as it offers them opportunities to expand their professional network, connect with potential clients, and build relationships that can result in future business opportunities. Through networking, freelancers can promote their services, showcase their expertise, and establish themselves as thought leaders in their field.
Additionally, networking can provide access to valuable resources and insights, such as industry news and trends, as well as opportunities to collaborate with other professionals. Furthermore, networking can help freelancers build a supportive community and connect with others who face similar challenges and opportunities.
Overall, networking is an important aspect of a successful freelance career and should not be overlooked.
Sales and communication skills are extremely needed for selling your services online, regardless of your main skill or expertise. In today’s digital age, the way you communicate with potential clients can have a significant impact on their decision to purchase your services or not.
- Building Trust: Effective communication is key to building trust with potential clients. When you can clearly and effectively communicate the value of your services, you establish credibility and build trust with potential clients. This is especially important when you’re selling services online, where you may not have the opportunity to meet clients in person.
- Understanding Client Needs: Good communication skills help you understand your client’s needs and pain points. This understanding is crucial when it comes to tailoring your services to meet those needs and effectively addressing any objections or concerns they may have.
- Closing the Sale: Sales skills come into play when it comes time to close the sale. Effective communication skills help you communicate the value of your services, address any objections, and ultimately persuade clients to purchase your services.
- Building Relationships: Building and maintaining relationships with clients is an important aspect of any successful business, and good communication skills are essential for this. Whether it’s through online chats, email correspondence, or over the phone, your communication skills will play a key role in building and maintaining relationships with clients.
- Providing Excellent Customer Service: Communication skills are also critical for providing excellent customer service. Whether you’re answering questions, addressing concerns, or providing updates, clear and effective communication is essential for ensuring a positive experience for your clients.
In conclusion, sales and communication skills are crucial for selling your services online. They help you build trust, understand client needs, close the sale, build relationships, and provide excellent customer service. Whether you’re a freelancer or small business owner, investing time and effort in improving your sales and communication skills will pay off in the form of increased sales and a successful online business.
8 Tips for marketing and promoting Fiverr gigs
Marketing and promoting your Fiverr gig is crucial if you want to attract new clients and grow your business on the platform. With millions of other sellers competing for the same clients, it’s essential to stand out and make your gig as visible as possible. In this blog post, we’ll explore some tips for marketing and promoting your Fiverr gig for maximum visibility.
- Optimize your gig for search Fiverr has a built-in search engine that allows clients to find the services they need quickly and easily. To maximize your gig’s visibility, you need to optimize it for search. This includes using relevant keywords in your gig title, description, and tags, as well as ensuring your gig is properly categorized.
- Create a standout gig title and description Your gig title and description are the first things clients will see when they come across your gig, so it’s important to make them stand out. Use attention-grabbing language and highlight the unique benefits of your gig. Be sure to also include any relevant details, such as delivery time and requirements, to set clear expectations for clients.
- Offer unique, high-quality services Offering unique, high-quality services is one of the best ways to stand out on Fiverr and attract new clients. Take the time to research what services are in demand and what your clients are looking for, then tailor your offerings to meet those needs.
- Utilize Fiverr’s built-in tools Fiverr has a number of built-in tools that you can use to promote your gig and reach a wider audience. For example, you can use the Fiverr Promote feature to target specific clients with your gig, or use the Fiverr Portfolio feature to showcase your best work.
- Use social media to promote your gig Social media is a powerful tool for promoting your Fiverr gig. Share your gig on relevant platforms, such as Twitter, LinkedIn, and Facebook, and engage with your followers by sharing updates and responding to their questions. You can also use social media to connect with potential clients and build relationships with them.
- Offer discounts or bonuses Offering discounts or bonuses can be a great way to attract new clients and stand out from the competition. Consider offering a special discount for new clients, or adding a bonus, such as a free consultation or extra revisions, to your gig.
- Collaborate with other Fiverr sellers Collaborating with other Fiverr sellers can help you reach a wider audience and promote your gig more effectively. For example, you can offer to provide a discount to clients who purchase services from both you and another seller, or offer to provide a complementary service to clients who purchase a specific gig.
- Ask for referrals and testimonials Word of mouth is one of the most powerful marketing tools available, and asking for referrals and testimonials can help you attract new clients and grow your business on Fiverr. Encourage your satisfied clients to refer their friends and colleagues to your gig, and ask them to leave a testimonial or review to help you build credibility and establish your expertise.
In conclusion, marketing and promoting your Fiverr gig is essential if you want to succeed on the platform. By optimizing your gig for search, creating a standout title and description, offering unique, high-quality services, utilizing Fiverr’s built-in tools, and using social media, you can reach a wider audience and attract new clients. Additionally, offering discounts, collaborating with other sellers, and asking for referrals and testimonials can help you stand out from the competition and build your reputation as a top-notch provider on Fiverr.
